About Us

TourEast London (TEL) was set up in 1996 as a not-for-profit Destination Marketing Organisation (DMO). A small company with limited resources that were directed towards the destination marketing and promotion of east London to potential leisure and business visitors, travel trade buyers, and to the international, national and local media. The organisation believed that the over-arching benefit of a robust visitor economy was to position east London as a vibrant, accessible, desirable place to visit for both leisure and business visitors which in turn would raise the lifestyle profile of the area and bring lasting sustainable benefits: including more inward investment, jobs and civic pride.

This valedictory sets out what the organisation achieved in the 14 years it successfully operated in east London and hopefully will inspire others to take up the challenge developing sustainable visitor economies in challenging urban environments.

The website is now managed by the tourism consultancy MTA Tourism Leisure, who worked closely with TEL for many years and knows east London and the tourism marketplace very well.